Wednesday 4th June

| BY 10Magazine

Loewe Jonathan Anderson On The New Loewe J Dubz

LOEWE: JONATHAN ANDERSON ON THE NEW LOEWE

J Dubz has taken the helm at Loewe and changes are underway. He’s revamping the logo for starters. “I wanted to start from the logo to really reinforce what the brand is now,” he told Vogue.com this morning, “I wanted to reduce the logo and just clean it off. We wanted to keep it similar but make a subtle shift for the next phase.” On top of this, he will be working with Steven Meisel for his first campaign for the brand. We are looking forward to seeing JW’s take on the historic Spanish brand at the brands menswear presentation in Paris later this June. 

www.loewe.com

By Ted Stansfield