Go Outdoors with Loewe as The Brand Takes us on a Global Excursion with Eye/ Loewe/ Nature
Shopping for camping gear, or walking gear for that matter, can be a rather difficult task to say the least. How can one look super chic whilst sweating buckets and panting heavily like a podgy pug? Even though we all love skipping the gym for a Love Island catch-up or a generous glass of red with the girls, we somehow think trecking up the side of a mountain will be a piece of cake. Wrong. Personally, I’ve only braved a climbing excursion once. A mere twenty minutes in and my legs were rattling more like I’d bench-pressed a geezer quadruple my weight.
When it comes to sartorial choices we can’t picture J Dubz trawling through the rails of Cotswald Outdoor for his summer wardrobe. It’s equally hard to imagine Mr Anderson scavenging his way through Grailed trying to find some sporty separates from that one camping inspired Cottweiler collection. Instead, the designer has taken the matter into his own hands with the second chapter of the ‘Eye/Loewe/Nature’ collection of technical menswear. For AW19, Anderson builds on the practical staples which occupied the debut installment of the capsule – though this time they come drenched in technicolored prints and photographs of scenic seascapes. There are shorts, tapered tracksuits, and combat trousers with a whopping seven-pockets! Plenty of space for a generous stash of snacks to get you through a summer excursion.
Of course, it wouldn’t be a Loewe collection without a cracking range of bags. This time around there are sling-like bum bags trimmed with oro calfskin, spacious messenger bags in a muted rainbow hue and backpacks with a bunch of handy straps – ideal for the sweaty rush-hour commute. Loewe have celebrated the launch of the collection with a cross-continental campaign styled by Beatriz Maués. In Zumaia, Spain, Olympian Ning Zetao trades in the breaststroke for a casual stroll through the rocky terrains surrounding San Sebastián. Back in Blighty, silver screen hunk Russell Tovey takes his new Loewe garms for a spin along the sunny beaches of Margate – proving no matter where you are in the world, whether it be the highest peaks of the Himalayas, or heading off to Latitude next weekend, Loewe’s second ‘Eye/Loewe/Nature’ collection is perfect for any occasion.
The collection is available now online and in Loewe stores.