Monday 22nd March

| BY Brittany Newman

Léa Seydoux Takes Her Capucines to the Sheets for Louis Vuitton’s Latest Campaign

Back in 1854, the doors of the first Louis Vuitton store flung open on Rue Neuve-des-Capucines. Did Mr Vuitton predict his leather-goods company would become the cultural juggernaut it is today? Maybe not. But 167 years later, that very same street that hosted the rise of the now-iconic household name is the muse for Louis Vuitton’s newest beautifully crafted leather bag.

It goes without saying that nothing can break the bond between a woman and her beloved bag, and the legendary photographer Steven Meisel captures exactly that. Stripped back in nothing but her bedsheets, actor and LV ambassador Léa Seydoux plays pillow talk with her black Taurillon leather Capucines MM bag in Louis Vuitton’s latest campaign, which was art directed by Nicolas Ghesquière.

Ensuring the Capucines has the credentials to become your next trusty sidekick, the house has selected only the softest and richest leathers to craft its elegant shape, seeping in skill and ingenuity. It’s a modern classic that fits rather excellently into an illustrious list of Louis Vuitton It-bags. Perfect for the club, the streets, and even the sheets…

Photography by Steven Meisel. You can shop the Louis Vuitton Capucines MM bag here.