Friday 15th January

| BY Jack Moss

Louis Vuitton x Unicef: #MakeAPromise Event

Pinkie promise – remember that? Childhood friend of “cross keys, no fleas”. Or was that just my school? Dominic is looking at me blankly. Anyway, pinkie promises were occurring all over the shop at last night’s Louis Vuitton event. And no, not because we’d stumbled into a gathering of pre-pubescent girls, but because it was a seal of commitment to Unicef, the charity that Louis Vuitton is working alongside to work for the rights of the child, supporting children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being. And really, who could deny that? #MakeAPromise, they called it. So, how can you help? Well, by shopping. Great news. During 2016, a specially designed product, the Silver Lockit, will be available in Louis Vuitton stores worldwide and on www.louisvuitton.com/lvforunicef, the proceeds of £140 going to Unicef for each one. A very good cause. Click above to see who was there last night, and then click below to see how else you can get involved…

www.louisvuitton.com/lvforunicef