Gift-giving is often hard enough as it is, let alone in the middle of a global pandemic. Luckily this year, Matches Fashion has left it up to the experts to provide us with a go-to Christmas gift guide. Thank god, no more last-minute Nivea sets!
12 of the retail giant’s global ambassadors have each curated their own holiday edits to make your shopping experience all that more easier. Each famous face represents a different Matches shopper. For the womenswear edit, model and entrepreneur, Irene Kim becomes ‘The Cult Collector’, with a gift guide that includes plenty of designer jewellery pieces. Whilst author and art collector, Kimberly Drew, takes on the role of ‘The Artistic Individual’, bringing colour and sparkle to your Christmas wish list.
These are also joined by Kelsey Lu, Lucy Chadwick, Ruth Rogers and Yoyo Cao – who each apply their distinct styles to the Matches Fashion wardrobe.
For the menswear gift guide, Matches looks to English designer Giles Deacon as ‘The Luxe Traditionalist’ and interior design specialist Michael Bargo as ‘The Minimalist’, amongst the likes of musician Moses Sumney and skateboarder Evan Mock.
Expect some rather excellent additions from Gucci, Bottega Veneta, Molly Goddard and Alexander McQueen across the board. The specially curated gift guides are tailored to all sorts of folk and will leave even the fussiest of family members with a big, cheesy grin come Christmas morning.
Top image: Moses Sumney. Photography by Trisha Ward.