Thursday 3rd January

| BY Dino Bonacic

Michael B. Jordan Stars In His First Coach Campaign


New Year, new us, but the same old crush. It’s the hunkiest hunk of them all and one of the stars of the second-highest grossing film of 2018, Black Panther – it’s Michael B. Jordan, also known as the face of the latest Coach menswear campaign. And who better to hire when to model tracksuits, man bags and full leather looks than the boxing hero turned superhero with the most luscious lips in Hollywood. Pardon the swooning, but Mister Jordan is truly the man of our (fashion) dreams.

For his first Coach campaign, B. Jordan is enjoying a sandy treatment – perhaps taking a break between sets at Coachella or some other desert festival, he is dressed in the best of reinvented all-American wardrobe staples, straight from Coach’s Spring selection. Colour-block trainers with Coach’s signature print and retro bags (yes, we need that backpack asap) complete his look which doesn’t only look great but happens to smell great too. The ready-to-wear campaign coincides with the brand new fragrance campaign, also starring our good friend Michael, brooding at the camera whilst sitting in his vintage car. Whatever his destination might be, we’re packed up and ready to go.

Photographs by Craig McDean.