Wednesday 19th January

| BY 10Magazine

MUGLER: PARIS MENS SHOW

As we all sit in the dark garage in central Paris waiting for the show to start the anticipation and energy is totally tangible. I sit next to the font of knowledge that is Jo-Ann Furniss who facilitates me with endless information she explains the tattoo man the a huge skeleton tattoo across his whole head and body is all real. He acts as the main character in the wonderful Mariano Vivanco film screened behind the show as chiffon wips around his body and face. The Gaga track pounds as boys stomp out onto the catwalk like an army of Mugler-ites classic suiting shown with tar covered boys (just their heads not the clothes sweetie) this giving a real editorial feel to the collection that when taken apart will sell. My favourite was a vivid orange/red cropped felt suit the font Jo-Ann tells me was based on an original suit owned by Mugler himself!.  The brilliant thing is that Mugler always totally understood the value of showman ship and creating specific looks when styled could stand alone as picture on style.com and pictures in magazines bringing drama and a creative editorial relevance to the table. Finally this house may have cracked bringing this brand to life and with the combination of Nicola and Gaga who could ask for anything more!

By Sophia Neophitou Apostolou