Palace Artois is Back with More Boozy Antics
Beer and skateboarding. What could possibly go wrong? After a sold-out collab back in February, Palace has joined forces with Stella Artois for a second boozy team-up. This time around, the skatewear brand has produced a series of co-branded apparel, collectable accessories and Palace Artois bar tools to kit out your gaff – including neon signs, mirrors, bar towels and even tap handles.
The new collection will feature “SOHO, New York” or “SOHO, London” across varsity jackets, hoodies, caps, and tees, which you can wear to the brand’s new interactive pubs opening a stone’s throw away from Palace’s stores in both cities. In case you can’t make it down for a pint, don’t worry, there’s a limited Palace rendition of the Stella can and co-branded pint glasses up for grabs, perfect for chilling in the park or at home and “Savoring Life Together”. Cheers!
Photography courtesy of Palace. Shop the Palace Artois collection online and in-store at Palace’s London, New York and LA stores, as well as Dover Street Market, on August 27.
London: Located just steps away from Palce Soho store, the Palace Artois pub will be housed at London’s The Blue Posts , 22 Berwick street, starting on Tuesday, August 24, until Friday, August 27. The pub will open daily from 12:00pm – 12:00am.
New York City: Transforming NYC’s Vig Bar, 12 Spring St, just a short walk from Palace’s Soho store, NYC’s Palace Artois pub will be open on Wednesday, August 25, and Thursday, August 26 from 5:00pm – 11:30pm.