Friday 2nd March

| BY Finn Blythe

Prada Have Just Announced The Unveiling Of Their New Fondazione Tower

PP1Every kingdom needs its castle and every princess her tower. Well, now Miuccia Prada has hers. Because how else are you meant to appreciate your kingdom in all its expanse annd wonder without a suitable vantage point? Yes, almost three years after the Fondazione Prada was opened, the cherry is firmly atop of the cake, only, being Miuccia, said cherry takes the form of a two-hundred foot, nine-storey Torre (tower in Italian, babes), that will house six floors of exhibition space, a restaurant and a rooftop bar with panoramic views over post-industrial Milan. Designed by Rem Koolhas of Rotterdam-based OMA (responsible for flagship Prada stores the world over), the building, which was unveiled to stage Prada’s Fall show last week, is at the centre of Miuccia’s legacy, not only for the brand but the city whose skyline it is now a major part of. The exhibition floors will act as an installation space and be home to Prada’s contemporary art collections, the majority of which are 20th and 21st century works by Italian and European artists. Since launching the space in Milan, the Fondazione has hosted the likes of Pamela Rosenkranz,  H. C. Westermann and most recently Alejandro G. Iñárritu’s, whose virtual reality installation about Mexican migrants attempting to cross the US border was both financed and co-produced by Prada. We’re naturally itching for our first visit.

Prada’s Tower will officially open on April 20th during Milan’s Salon del Mobile