Friday 3rd February

| BY Jack Moss

Proenza Schouler Release Their SS17 Campaign

I’ve always harboured a secret desire to own a ravishing mane of curly hair. A fantasy that involves me as sort of Botticelli babe, in which I prance about in a shell, nude, with only said mane of ravishing hair for decency. Unfortunately, though, my hair is straight. But it hasn’t always been this way. I did, once upon a time, aged 2, possess an angelic crown of blonde curls, cruelly ripped from my head aged 3. Metaphorically. I was not in life-changing childhood accident. They just grew out. Relevance of this is: the ladies who star in the Proenza Schouler boys’ latest SS17 campaign have curls-a-plenty. Made even more luscious by the fact they are bouncing on a trampoline giving them a natural bouffant. And on that note, would you not be jumping with joy if you were wearing new season Proenza? Other thoughts on the campaign, photographed by Zoe Ghertner and styled by Brian Molloy, go something like: soooooo pretty, can we buy something please? And, can we have a go on your trampoline?