Monday 7th April

| BY 10Magazine

Proenza Schouler Sugar Coated I Want To Touch


I want to touch these coats. That’s my reaction to seeing them. I think it’s an involuntary reflex. Like when the doctor whacks your knee. Or when you have to lick your lips when eating a doughnut. Come to think of it, I would actually like to lick these coats. As well as touch them. Their texture reminds me of a rocky road crunch bar you see. Those speckles could easily be a delicious mix of broken up biscuit and pieces of marshmallow. The fact that their appeal is so multi-sensory is a reflection of how good these coats are. You want to touch them, lick them as well as desperately wanting to wear them.

By Ted Stansfield