Thursday 20th August

| BY Jack Moss

Simone Rocha: Store Opening

Imagine our excitement when we heard that Simone Rocha is opening her first store in London this weekend. Mount Street to be exact. Isn’t Mayfair lucky? And, now we come to think of it – not so far from our very own doorstep. Keeping it in the family, Simone’s been working with her dad (designer John Rocha) on the interiors – “it will be a very personal, intimate, interesting and inspiring retail experience with evolving installations with different seasons,” she said. “I felt that with my dad’s experience and his sensitivity to space, together we could create a store very personal to me, and to give the clothes a sense of place.” On Mount Street she has some fine neighbours – with new openings from Celine, Christopher Kane and Roksanda, fashionable women of London will now no longer need to go anywhere else. So, less money on cabs, more on clothes. Hurrah!

93 Mount Street, London. Opens this Saturday (August 22)

Photograph: Jason Lloyd-Evans

www.simonerocha.com