Arvida Byström Wears Fendi for the Seventh Cover of Issue 66

Almost there, kids! Under the glow of neon lights, Arvida Byström photographs herself for the seventh cover of 10 Magazine Issue 66, as styled by our editrix, Sophia Neophitou-Apostolou. The multi-talented creative wears knockout pieces from Fendi’s SS21 ready-to-wear collection; the final womenswear collection designed by Silvia Venturini Fendi before she handed over the reins to Kim Jones. Inside, Mrs Fendi (virtually) sat down with Claudia Croft, where the legendary designer spoke of Karl Lagerfeld’s legacy, the island of Ponza (her happy place) and how, to this day, the house of Fendi remains built on family values.

Issue 66 of 10 Magazine – MY, HAPPY, PLACE – is on newsstands Monday, March 15. Pre-order your copy here.


Photographer Arvida Byström
Fashion Editor Sophia Neophitou
Text Claudia Croft
Make-up Ignacio Alonso 
Talent Arvida Byström
Photographer’s assistant Frederik Eriksson
Retouching Mikael Bigun