Friday 1st February

| BY Connie Lombaya

Tag Heuer Collaborates With Street Artist Alec Monopoly

Formula 1_WAZ1119.FT8023_Lifestyle 2

For all you street styling, timepiece connoisseurs, there’s a new collaboration on the horizon. Watch brand Tag Heuer and street artist Alec Monopoly have joined forces to collaborate on graffiti-clad designs. After their successful first collaboration in 2016 for Miami Contemporary Art Week where Mr Monopoly tagged the Tag store (get it?), the much-talked-about spectacle is finally getting a sequel. A wonderful marriage between contemporary art and classic watchmaking, the signature Formula 1 and Carrera wristwatches are re-interpreted as new contemporary classics. But only for a limited amount of time! 

The 41 mm Formula 1 model is sporty with a stainless steel wrist band contrasting the colour blocking cartoon figure. The Carrera is a sleeker design featuring Alec’s and the tag logo sprawled across the face with an H-shaped bracelet. So, in the same vein as Mr Monopoly, be sure to throw dollar bills up and get your hands on these ticking gems. 

The Tag Heuer and Alec Monopoly collaboration is available to shop online and in selected stores.