Monday 17th May

| BY 10 Magazine

Teatum Jones Launches The ‘Re-LOVE’, Zero-Waste Initiative with Liberty

Teatum Jones is a brand driven by real people and real stories. Founders Catherine Teatum and Rob Jones have built their flouring business on a deep-rooted fascination with human connection, creating emotive textiles that are designed sustainably.

Since 2018, the design duo has been working on an exciting new zero-waste initiative. Dubbed Re-LOVE, the designers join forces with different design partners to create collections from waste textiles and clothing. “We came up with this initiative to provide a solution to the industry’s issue of excessive waste,” wrote the brand on Instagram. “Three years ago, we knew we couldn’t carry on the way we had been. Year on year creating more and more textile waste. Enough was enough and we got to work thinking how we could create better collections that had all the hallmarks of a Teatum Jones collection – bold, vibrant, colour – but less of the waste.⁠⁠”

Tackling the industry’s excessive waste problem head-on, Teatum Jones launched the project last summer with key pieces from the brand’s archive. This time around, the designers have teamed up with iconic London brick-and-mortar Liberty, as well as Mary’s Living & Giving Shop – as part of Save The Children – to create a zero-waste collection, which drops online later this week. Keep your eyes peeled.

Photography by Michelle Beatty. Sign up to Teatum Jones’ website to be the first to hear about the ‘Re-LOVE collection’.