Thursday 23rd September

| BY 10 Magazine

Ten Craves: Blumarine’s Fairy Tale, Fashion Raves and More!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

Fashion’s best are gearing up for a slew of new releases, reinventing classics, new collaborations and so much more. Craving something new? Read on.

Become enchanted by Blumarine

Blumarine’s throwback style is never to be missed, and its latest AW21 campaign is as eye-catching as ever. Unleashing the charm of an enchanted garden with beautiful fairy creatures, Bluemarine’s campaign pays homage to beauty, femininity and mystery through its unique, Y2K-inspired lens. Andrea Sacal

Etro launches new Earthbeat Sneaker

Etro has dropped its new Earthbeat sneaker. The peculiar name is a declaration of love towards the Planet Earth. In fact, the word Earthbeat derives from the idea of Earth conceived as the “spirit of life and vibrating source of love and emotions of the planet”. The unconventional and innovative shape of the unisex shoe seems to celebrate the multitude of forms, colours and materials that our planet has to offer. The sneaker also features chunky bicolour soles, designed in collaboration with Italian company Vibram, which give the shoe a contemporary yet comfortable shape. The perfect choice if you are trying to feel more connected to Mother Nature. Shop hereFrancesca Ciavarella

Photography courtesy of Etro

Alexander McQueen’s Curve bag is back!

Alexander McQueen’s beloved Curve Bag is back in action! Given a make over for the new season, McQueen’s classic reinterpretation of the bucket bag is being remixed with a diverse shade range of vibrant tones including oxblood, rose gold and forest green. This season, the curve back is also presented in a special edition color-blocked version featuring pink, red and black eye-catching hues. Shop hereAndrea Sacal

Photography courtesy of Alexander Mcqueen 

The collaboration between Burberry x Qhubeka Nexthash continues

Burberry recently announced that it will continue to collaborate with Team Qhubeka Nexthash, a high-performance UCI WorldTour cycling team that competes to raise awareness and funds for Qhubeka – a South African not-for-profit organization. The latter donates bicycles through its program, with the purpose of helping students and healthcare workers to travel faster. The iconic Peter Saville-designed Burberry logo will be featured on the Team Qhubeka Nexthash’s jerseys as well as tour bicycles and vehicles. A beautiful initiative to combine fashion with a good cause. FC

Photography courtesy of Burberry

Chloe reissues the Edith bag

Here at 10, we love a re-edition of a classic, and this time around Chloé is bringing its Edith bag to the forefront. Maintaining many of its original features, the handbag’s original shape and craftsmanship are kept whilst added features including a new removable strap and a new larger variation of the classic bring it a new life, including two variations crafted from recycled cashmere. Shop the classic here. AS

Photography courtesy of Chloé

Farfetch presents The Art Of Choice

Global luxury destination Farfetch has teamed up with pop culture auteurs including the likes of FKA Twigs, Tyler Mitchell and Carl Gerges on its latest project dubbed The Art Of Choice. Wishing to reinvent the way we find fashion inspiration, Farfetch imagines the new by taking archival images to discover a new world. Selecting a range of images from the Magnum archive in an ode to the people, places and style that we love, the collection of images presents a new view of fashion from a photographer’s lens. AS

Stop Asian Hate project by ENG

The Covid-19 pandemic has contributed to a net increase of hate crimes, especially towards Asian people. That is why Shanghai Concept Store ENG decided to launch a new project in support of the Stop Asian Hate movement. International and Chinese brands such as Mugler, Rokh, Didu, Windowsen, MISBHV, Rombaut, and Namilia have contributed to creating an exclusive line of T-shirts to support the cause. 100 per cent of the profits will go to the Stop East and Southeast Asian Hate community fund. Support the movement by shopping the line at eng.com. FC

Photography courtesy of ENG

Machine-A x Denim Tears special drop

Machine-A graced us with another collaboration, this time with LA-based label Denim Tears. The exclusive collection is available only at the Machine-A’s boutique in Soho, London. The 20-piece limited-edition line is informed by the Windrush scandal, reinterpreting the Union Jack flag across a series of knits. Shop the collection here. FC

Photography courtesy of Machine-A

Maison Margiela introduces us to the new Swalk II bag

Maison Margiela introduces the Swalk II bag. Its name is borrowed from the brand’s SS21 S.W.A.L.K. II film: “Sealed With A Loving Kiss II”, in which a red Recicla version of the bag was first introduced. Swalk II is a ’50s inspired clasp bag crocheted in raffia with silk lining and a delicate handle inlaid with calf leather. The bag can also be worn over the shoulder thanks to a beautifully intricate chain strap. The Swalk II bag is available in red and black and in small and medium sizes. Available to shop at maisonmargiela.com. FC

Photography courtesy of Maison Margiela

JiiJ: a new size-inclusive shoe brand

JiiJ is an innovative luxury footwear brand whose mission is to create size-inclusive shoes that can fulfil everyone’s needs. The label was founded in Paris by Ieva Juskaite, and launched this September. Juskaite took inspiration to start JiiJ from her own struggles to find a shoe that would fit her feet. The collection presents six contemporary yet timeless shoe styles, with sizes ranging from 36 to 46. JiiJ’s footwear also aims to be environmentally conscious, crafting its product exclusively with sustainable and vegan materials. A real treat for your feet, regardless of your shoe size. Shop here. FC

Photography courtesy of JiiJ

N Palmer’s SS22 collection

Central Saint Martin’s graduate Nicholas Palmer challenged himself to create an SS22 menswear collection using only vintage and dead-stock materials while remaining true to his personal style. It’s safe to say he accomplished his mission. Palmer’s use of vintage fabrics and garments was inspired by fashion’s cyclical nature, where trends, patterns, and materials unfailingly get back in style every so often. Palmer managed to modernise trends such as flared trousers and tie-dye, adding its personal touch to them. The bright colours and patchwork make the collection a joy to the eye and the spirit. Find his collection here. FC


Photography courtesy of N Palmer

Pariah throws a rave-a-roo

A new London label unofficially opened London Fashion Week last Thursday with a rave down in Tottenham. Pariah brought the fashion pack up to Zon 3 for a night at The Cause, where a rambunctious fashion show was followed by DJ sets from Lagoon Femshayma, Lil C and more which went on till three in the morning. The perfect wau to make an entrance? We think so.

Photography courtesy of Pariah

Top image courtesy of Blumarine.

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