Ten Craves: Gucci’s East London Pop-Up, Kenzo in the Wild and More!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

The ready-to-wear season may be over, but we’ve got plenty more fashion news to whet your appetite. Keep on scrolling.

Gucci unveils its new London creative space

Londoners it’s your time to get your running shoes on as Gucci has just unveiled its new temporary creative space in the heart of the East London. Gucci Circolo Shoreditch is meant to gather creatives to enjoy a multisensory experience and discover Gucci’s 100 and Aria collections. The space is comprised of multiple rooms including a music listening lounge, a bespoke bookstore made in collaboration with IDEA Books and a new Gucci Café which will host London’s creative communities during the week. Visit the space at Whitby Street, London E1 6JT now. 

Charles & Keith celebrate its 25th anniversary

Luxury footwear and accessories retailer Charles & Keith is celebrating its 25th anniversary with a bang. The four-week-long celebration will run throughout the month with different celebratory events each week. An anniversary collection of the label’s luxury footwear, new sustainable initiatives and curated Spotify playlists will be accompanied by a micro-site launch, Charles & Keith virtual reality rooms and an illustrative e-book showcasing the brand’s 25-year journey. All that should keep your calendar full up!

Photography courtesy of Charles & Keith

Cave Things gets spooky for Halloween

As Halloween seeps upon us, we couldn’t be more excited for semi-normal, spooky celebrations this year. Making the experience a whole lot better, Cave Things has just launched its latest Halloween collection which will make sure you’re dressed right for the occasion. The collection includes Halloween-inspired t-shirts, devil pencils, greeting cards, and the Haunted Air book by musician Ossain Brown. Shop here.

Photography courtesy of Cave Things

Alexander McQueen’s Tread Slick boot gets the global treatment

Alexander McQueen has invited a group of photographers based all over the world to photograph its signature Tread Slick boot. The task was simple: to capture the Tread Slick boot in an environment that means something to them personally, with Katie Burnett, Malick Bodian and Gwen Trannoy amongst the six creatives involved. Shop the signature boot here.

Photography courtesy of Alexander Mcqueen

Kenzo releases its third big cat collection

Continuing its support for endangered tigers, Kenzo has released its third capsule collection inspired by emblematic animals alongside different big cat species. Symbolising the ongoing principles of Kenzo – energy, nature and dynamic spirit – the brand wishes to raise awareness for these endangered species. The collection includes sweatshirts, t-shirts and knitted jumpers covered in eye-catching tiger prints. For each piece sold, Kenzo will donate a portion of its earnings to the TX2 goal, aiming to double the tiger presence in the wild by the end of 2022. Shop here.

Photography courtesy of Kenzo

Ryan Gossling joins as TAG Heuer’s new brand ambassador

From Oscar award-winning films like La La Land to heartfelt classics like The Notebook, Ryan Gossling is one of the standout actors of our generation. Taking note, Tag Heuer has appointed the actor as its newest brand ambassador sporting its classic watches in pure Gossling style. Together they unveil the brand’s new generation of timeless, sporty, three-hand timepieces to accompany you through your everyday.

Photography courtesy of Tag Heuer

BITE Studios continues its sustainable journey with a denim capsule collection

Luxury eco-womenswear brand Bite Studios is known as a sustainable pioneer, and this time around the label brings its creative approach to its debut denim capsule collection. Using the highest quality of sustainable fabrics and designed in collaboration with Nudie Jeans, the collection is inspired by BITE’s signature silhouettes with longevity and classic style in mind. The collection consists of three new signature Bite denim styles: a classic slim, wide-leg and straight-leg fit. Shop exclusively on Net-A-Porter now.

Photography courtesy of Bite Studios

Marine Serre presents its SS22 film Ostal24

For SS22, Marine Serre imagined what the future could look like if we were to change our everyday habits and reevaluate our modes of consumption. Continuing on with this exploration, Marine Serre joins forces with Sacha Barbin and Ryan Doubiago on a film dubbed Ostal24. The 13-minute-long short transports the viewer through interior and exterior worlds that come from the past, present and future immersed in a Marine Serre universe.

Issey Miyake goes to the deep sea with its SS22 collection

Inspired by a voyage into the deep sea, Issey Miyake’s SS22 collection portrays the silence and tranquillity of the ocean and the uplifting sensation of deep-sea discoveries. The collection comes covered in fluid, dynamic garments and lightweight glistening materials. Complementing the collection, the label has crafted an accompanying video that sees models descending into the ocean wearing Issey Miyake’s SS22 garments in a video doused in mystery.

Maison Margiela takes us to a new utopia for SS22

For its SS22 co-ed collection, Maison Margiela observed the desires of a new utopian youth reflecting the power of nature and the passage of time. The SS22 film depicts the revelries birthed by a new generation and is complemented by the poetry of William Blake and Margiela’s undeniable rugged style. The collection itself sees John Galiano focus on the beauty that’s on the inside, reversing and turning upcycled garments inside out and upside down.

The Boiler Room and Sherelle pay tribute to the UK music scene with a new capsule collection

Paying tribute to the UK’s legendary music scene, Boiler Room and London-based DJ Sherelle have come together for a rave-inspired capsule collection that draws inspiration from Sherelle’s personal style along with early ’90s club culture. Titled Icon, the 11-piece collection includes a bomber jacket, hoodie, sweatsuit, shirts and scarves that honour the young DJ and her DJing journey thus far. Shop here.

Photography courtesy of Boiler Room

Top image courtesy of Gucci.