Thu 2nd February
Topshop could quite easily take the title “queen of the high street”, so we are left expecting nothing but the best and their new SS17 campaign isn’t an exception. Casting an undiscovered model newbie named Lily Jean Harvey (AKA a fresh faced BABE) is a bold move with the industry currently lusting after Instagram supers. Kate Phelan, Topshop Creative Director, says it best, “Finding an unknown girl to call our own is so exciting. Lily Jean has star quality; she’s a real, natural beauty and a completely new face for a new season of fashion.” The series of images and short films shot by Clara Balzary and Stef Mitchell feature Lily Jean running around two of our favourite cities LA & London in the hottest spring fashions. If cool girl isn’t the first thing that comes to mind then you have actually got a problem. From all white tomboy looks, flirty floral numbers and a major pair of PVC trousers Lily Jean makes everything look effortless and oh so cool, which is exactly what Topshop is all about, no? I’ve already texted one of my girl friends: “PVC PANTS ARE THE IT GIRL STAPLE OF THE SEASON”
