Thursday 16th March

| BY Jack Moss

Virgil Abloh Is Announced As Second Pitti Uomo Guest Star


Following last week’s announcement that J.W.Anderson would be this season’s Pitti Uomo guest star, this morning word has reached us that he will be joined by Virgil Abloh of Off-White who, like JDubz, will be showing his SS18 menswear at the 92nd edition Florentine fair. Abloh told BoF this morning, “I’m honoured that Pitti recognised the work that I was doing in Paris and want to give me a platform. There’s an opportunity such as this one to take a traditional platform and offer a new take on it.” Lapo Cianchi, Pitti Immagine’s director of communications and events, added: “in a season that’s mixing the traditional hierarchies among fashion, streetwear and role distinctions, Virgil Abloh has transformed his own lifestyle into a successful bran. He has led Off-White to full stylistic maturity without, however, losing his, sometimes very crude and impudent, brashness that made his name in the beginning.” Flash forward to June, please.