A.W.A.K.E. Mode: Ready-To-Wear SS20
Natalia Alaverdian has great taste in clothes. As a designer, she finds ways in producing ideas that are familiar enough to work as part of the every day, yet special enough you’d want to buy them. As a stylist, on the other hand, she has a skill in putting together looks that photograph well and can be instantly imagined on the streets of any fashion capital of your choice. However cliché it may sound, the A.W.A.K.E. Mode woman is real and chic as hell. Case in point: Alaverdian’s SS20 collection.
Clean lines in neutral colours, perfectly constructed to make you feel like the clothes are effortless when they definitely aren’t. High levels of craft behind these pieces become apparent upon further inspection. The wearer – a subversive seductress on a mission to take on the world (and find a lover in the process) – resembles a woman you aspire to become when reaching the point of true adulthood. Suiting that just looks so incredibly put-together without seeming like you took too much time out of your busy life to decide what to wear. Elongated silhouettes interrupted only with slashes of skin poking out in places you wouldn’t necessarily expect them to. This is high-impact luxury that will make you reconsider your next season’s shopping list. And that’s what you call a trendy, shop-ready collection.
Photographs by Jason Lloyd-Evans.