Coach 1941: Ready-To-Wear SS20
Stuart Vevers took Coach to new heights for SS20. Quite literally. Yesterday’s show was set against the midtown New York City skyline, on the newest section of the High Line, the Spur and Coach Passage which is expected to be devoted to public programming and showcasing art. A stone’s throw away from where the models walked, the new Coach headquarters extends over the Spur, creating the 60ft ceilinged Coach Passage, named in honour of the brand’s capital campaign donation. Taking heed, Vevers’ collection was about the energy of beginnings in celebration of the new decade, melding the past and present to create a wardrobe to conquer the city.
Utterly wearable, shoes were sensible and the clothes relaxed. Skirts fell below the knee and were styled with shirts, knits and jackets a plenty. Leather ran rife, manifesting in utilitarian belted dresses, button-down skirts, coats, jackets and a pair of shiny silver trousers donned by Kaia Gerber. Americana references spanning the 20th century with nods to vintage favourites ran throughout, celebrating nostalgia through a thoroughly contemporary lens. The bags on show numbered 78, each a reimagined archive style – one from each year since 1941 when the brand was established. The era-defining illustrations of the legendary Pop artist Richard Bernstein, most known for his covers of Andy Warhol’s Interview magazine, appeared across the accessories whilst his celebrity portraits appeared on tanks, tees and dresses mixed into the collection. Celebrating Coach’s new wave in vivid New Wave-style tones, the collection was set to a soundtrack of the Human League. Here’s to the next decade!
Photographs by Jason Lloyd-Evans.