Friday 25th September

| BY 10 Magazine

Emilio Pucci: Ready-to-wear SS16

All change in Milan! First the new Gucci, and now the new Pucci, under the creative direction of Massimo Giorgetti. It was exciting to see Pucci’s signatures of intricate workmanship, exuberant print and glamour interpreted with a different eye, and mind, and ultimately spirit. This show was packed with clothes, and ideas, and energy, and plenty to power Pucci into a new era. And the wriggling underwater embellishment was a whimsical nod in a bold new direction.

Photographs by Jason Lloyd-Evans