Wednesday 26th June

| BY Paul Toner

Jacquemus: Menswear SS20

Forget running through fields of wheat, Jacquemus celebrated his 10th anniversary show in the south of France in a vast blossom of purple lavender. It was the first time the designer showed his men’s and womenswear together – heading into the next decade of his design career with a co-ed vision at the forefront. In a palette inspired by the vivid hues of David Hockney and Paul Cézanne, Jacquemus designed a collection fit for the tourist who loves to show off on their late summer get-aways. For the women, the sun-kissed skimpy numbers of previous collections were swapped out for trompe l’oeil boxy shirts – paired with skirts that crept just past the knee in douses of hot pink, or in some cases, an Aperol Spritz orange. Floor-length dresses in playful cuts were appliquéd with dainty bra-lets, whilst the signature Jacquemus bags grew in size – this time shaped to mimic the structure of a biscuit tin.

Elevating the brand’s menswear was a clear focal point to the collection – this time around the Jacquemus man felt fully formed and ready to take on Provence. Cartoony florals danced along peach workwear jackets and slouched patchwork denim. Ribbed jumpers and deep v-necked shirts in candy-coloured gradients were as perfect for the city boy as for the lad who prefers something a little more on the scenic side. This time around Jacquemus re-crafted his summer staples into easy-to-wear, highly commercial and super desirable clothes you could wear to jet off to the South of France, or equally, sit in the park with a few tinnies.