Saturday 22nd February

| BY Claudia Croft

Sportmax: Ready-To-Wear AW20

Fashion and real life sometimes collide and in this stylish sweet-spot you’ll find the things that make getting dressed each morning something to savour. Call it an elevated version of everyday chic. That’s where Sportmax fits in. The Italian brand has been navigating modern taste for 50 years and keeps one eye on practicality, the other on the contemporary. What works? Great coats (preferably in charcoal grey), boyfriend knits, belted mens-style jackets, curve hugging knit dresses cut with angular splices, Edwardian frilled shirts, and protective leather bibs that can be layered over softer pieces to give them an edge. There’s a modular approach. Everything goes with everything. Everything works. That’s the Sportmax way.

Photographs by Jason Lloyd-Evans.

                                                                                                       sportmax.com