Monday 4th September

| BY Joel Traptow

A First Look At Fenty Beauty By Rihanna


You may or may not be aware that I am the (self-christened) resident beauty guru here at Ten Towers. You also may or may not be aware that I am a MAHOOSSIVE Rihanna fan. So, put those two together and it’s basically Christmas morning. Over the weekend, Rihanna finally let us have the first look at what we expect to be the biggest beauty launch this year: “Fenty Beauty by Rihanna.” That first look came in the form of three teaser videos, posted by Riri herself. Shot by Inez and Vinoodh, the first features some of the hottest faces in the industry at the moment – Duckie Thot (previously of Australia’s Next Top Model Fame) Slick Woods and Halima Aden, to name but a few, appearing along Rihanna in the short.

What to expect from the maquillage itself? From this we’re going to say – natural shades to enhance your skin tone (whatever it is – Rihanna’s proved that with her mega casting) as well as a whole hell of a lot of glitter and highlight. What more could we ask for? Well, Slick Woods and Camila Costa doing a bit of slam poetry ofc. They do that in vid number two, rattling off shade names for the products. Luckily for us, the wait is almost over, with the products set to launch this Friday (8th of September), which is two days before Fenty Puma returns to New York Fashion Week for SS18.

Fenty Beauty by Rihanna will be available on the brands site online, as well as Sephora and Harvey Nichols.


THIS. IS. #FENTYBEAUTY. Head in-store to see the full story. @badgalriri @sephora @harveynichols #SephorainJCP 🇺🇸 🇨🇦 🇲🇽 🇫🇷 🇸🇬 🇦🇪 🇦🇺 🇹🇭 🇰🇼 🇲🇾 🇶🇦 🇪🇸 🇧🇭 🇬🇧 🇸🇪 🇮🇪 🇩🇰 (video @InezandVinoodh)

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You don’t all have to be all the same, all the time. Coming soon. #fentybeauty by @badgalriri. #shadenames @camila_costa A post shared by Fenty Beauty By Rihanna (@fentybeauty) on

CHILI MANGO. TROPHY WIFE. YACHT LIFE. CONFETTI. 9.8.17 @fentybeauty #shadenames

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