Monday 1st August

| BY Dominic Cadogan

Balmain and Kanye Release ‘Wolves’ Campaign Video

Mondays are really, really hard. Especially with the majority of Team Ten jetting off to various sunny locations around the globe – Antibes, Kefalonia, Provincetown etc, but what about the rest of us left behind to deal with the mundane Monday chores? Well, lucky for us we have been given a little treat from Balmain and Kanye West to drag us out (gently) of our coma. And that treat comes in the form of Balmain’s new campaign video. This isn’t just any old campaign video though, it also doubles up as a music video for ‘Wolves’ from Kanye’s ‘The Life of Pablo’. And if that double whammy wasn’t enough for you then the stellar cast certainly will be – Kim K, Joan Smalls, Alessandro Ambrosio, Jourdan Dunn, Jon Kortajarena, Ysaunnay Britto, even a cameo appearance from Sia who features on the song. The list is pretty endless. It’s impressive, even for us old, cynical crows. West even impressed himself saying “I was just like, ‘Wow'” after viewing the video for the first time. Wow indeed. We are very wowed too.

www.balmain.com