Thursday 11th July

| BY Helena Fletcher

Watch: Sharna Osborne’s Giuseppe Zanotti AW19 Campaign Film

“Never underestimate the power of a shoe,” famously said the Italian luxury footwear maestro Giuseppe Zanotti, and he’d be right. Not only are they incredibly necessary on a functional level for helping us get from A to B, shoes also have the ability to totally make or break an outfit. For example, how many times have you glimpsed a potential love interest, only to pan down to their feet and then swiftly change your mind? Or how about that confidence that comes when you turn up to a party wearing a fresh pair of kicks? Case in point. And just on cue, Giuseppe Zanotti’s latest campaign video is here to remind us how to do shoes properly.

Directed by New Zealand-born, London-based artist and filmmaker Sharna Osborne in her signature fast-paced-quick cut, high-drama, lo-fi glam cinematic style, we steal a glance into the realm of Giuseppe Zanotti and our ultimate footwear fantasies. “The Fall collection is all about sophistication and chic contrasts,” explains Giuseppe Zanotti. “With the campaign, I wanted to portray both facets of the Giuseppe Zanotti man and woman—elegant, modern, individualistic and always with a certain something that stands out from everyone else.” From the croc-embossed ‘Abbey’ boots to the couture-crafted “Fleur” sandals, via the “Blabber” trainers there’s a pair for every occasion; whether it’s the aforementioned party, date, or getting from A to B.