Friday 30th August

| BY 10 Magazine

Issue 63 of 10 Magazine is Here – Read Sophia Neophitou’s Editor’s Letter

You’ve waited for long enough – circa six months– and the time has (almost) come. Issue 63 of 10 Magazine is finally out. On society and fashion, and how the two interact – the issue looks back as much as it looks forward, capturing the cultural zeitgeist of time-travelling that seems to be taking over our industry right now. The first of our six (!!!) covers stars Swedish artist Arvida Byström, posing in a self-portrait with a Grecian statue, while dressed in head-to-toe Coach 1941 from the AW19 collection. For the shoot, she is styled by our very own High Priestess in Alaïa heels Sophia Neophitou. And so who better to introduce the issue than Lady Neophitou herself, courtesy of her Editor’s letter taken directly from the pages of 10 Magazine, Issue 63:

“This season the shows felt like a familiar visitation from a much-loved group of old friends. A true trip down memory lane, a look back through my favourite fashion moments of yesteryear.

The difference this time was that it was reimagined through the eyes of a new generation of designers and fashion houses around the globe. The shows were full of nostalgia for past eras, but with only the very best bits captured. The ’80s were a recurring theme: the Athena posters, lace tights, rah-rah skirts, spiral perms and Mars bar blusher moments captured by Nicolas Ghesquière at Louis Vuitton.

The uber shoulder also made an appearance. Huge power shoulders populated the catwalks, replicating the streets of New York’s downtown financial district. These extravagant, larger-than-life women popped into our living rooms on the small screen through fashion heroines like the cast of Dynasty – Krystle Carrington and Alexis Colby, with their huge angular shouldered gowns and tailored jackets. Exaggerated silhouettes made them truly feel a force to be reckoned with, and these now appeared in their new incarnation in a more modern way at Givenchy, Balenciaga and Saint Laurent by Anthony Vaccarello.

Finally, the bourgeoisie woman seems to have been the most popular of all themes to reemerge on the global catwalks. In New York she appeared as the Upper East Side woman inspired by Lee Radziwill and the Kennedy clan, and manifested in a slick uber-polished version on the catwalks of Tom Ford and Michael Kors, and then ultra-glossy and monied, but in a quite understated way, at The Row, Rosetta Getty and Gabriela Hearst. She then appeared on the Burberry catwalk in London, in a very to- the-manor-born, old-money way, but with a modern British twist that only Riccardo Tisci can bring to the table. The Milanese incarnation appeared with elegance and restraint, like the Tilda Swinton character from I Am Love, wafting around the rooms of Villa Necchi, in the Bottega Veneta, Salvatore Ferragamo, Max Mara and Fendi shows. The final bourgeoisie moments on the fashion tour surfaced in Paris on the catwalks of Celine by Hedi Slimane, Hermès and Chanel.

I did adore this walk down fashion memory lane, all the memories it bought flooding back: of falling in love, standing outside the Limelight in Leicester Square and being pulled from the crowd and given the much-coveted golden ticket access to da club. Passing my driving test wearing my most favourite pussy- bow-tie blouse and box-pleat skirt, and walking to Carnaby Street after a night out on the tiles at 4am to fill my boots at my favourite Soho eatery – a full English consumed with all the colourful night lifers of Soho.

So many glorious memories triggered by the new vision of the season, all crammed onto the pages of the issue. I hope the stories bring back as many wonderful memories for you as they did for me.”

Issue 63 of 10 Magazine – MONIED, SOCIETY, SUBMIT – is out NOW.



Photographer Arvida Byström
Fashion Editor Sophia Neophitou
Make-up Veneta Klaoudatou
Talent Arvida Bystrom
Photographer’s assistant Nicoletta Kavvadia
Fashion assistants Helena Fletcher and Niamh Rooney