Wednesday 21st July

| BY Andrea Sacal

Get You Skate on with Guess Originals’ Summer Games Collection

Who’s ready for the Olympic games? Kicking off this Friday in Tokyo, this year will see skateboarding recognised as an official Olympic sport for the first time ever. A mood for celebration, Guess Originals has chosen to spotlight the sport with its Summer Games 2021 collection.

Heading into the archive, the brand has resurfaced a series of vintage graphics from the Guess 1989 Worldwide collection especially for this capsule collection. Featuring 48 pieces in total, the collection channels the brand’s All American heritage.

The vintage-inspired co-ed collection modernises Guess’ enzyme washes and soft prints while keeping the original graphics the same, paying homage to its 40-year history. Sport can unite nations, and the Olympic games are no different – with Guess dedicating this collection to peace and harmony amongst these turbulant times.

The collection’s skate-full campaign features stand-out professional skaters Alex Midler, Boo Johnson, and Ish Cepeda showing off their board skills at the colourful skateparks of LA. The range offers a wide selection of pieces including tees, sweat sets and jackets for men, and dresses, tops and embroidered denim for women, completing the collection with a ton of unisex accessories like hats, socks and bags. Fancy yourself a bit of a Tony Hawk in the making? This collection’s for you.

Photography courtesy of Guess. The Guess Originals Summer Games 2021 collection is available exclusively in-store and on the Guess webstore ahead of the start of the Tokyo Olympics on Friday, July 23. 

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