Sunday 14th February

| BY 10 Magazine

Lacoste: Ready-to-wear AW16

James Bond meets Sixties Olympians meets Belle De Jour dressed up in crocodile – except, not the skin. That was the mad mix behind Felipe Oliveira Baptista’s latest Lacoste show – which, oddly enough, all wound up making perfect sense. It was sporty, obvs – that’s Lacoste’s signature, expressed through tracksuit stripes up the sides of elongated knit skirts and wide-legged jersey trousers, as well as parkas and hoodies spliced with zips. The Belle De Jour element came through shiny patent, in thigh-high boots, swinging coats and A-line dresses. And that crocodile? Well, that’s a Lacoste trademark, literally. And its use was literal – seventies advertising slogans “100% Croco” or “Crocodelle” printed across ribbed t-shirts. A new definition to the notion of “snappy dressing”.

Photographs by Jason Lloyd-Evans

www.lacoste.com