Friday 27th June

| BY 10Magazine

Loewe: AW14 Campaign

May we introduce J.W. Anderson’s first campaign for Loewe. For this campaign, the designer asked Steven Meisel to use archive imagery from a story called ‘An Interpretation’ that he did for Vogue Italia in 1997 – #tbt is clearly making its way in the the upper echelons of high fashion. The campaign also features the brand’s newly redesigned logo (which reminds me of like a cross section of a Flake bar) and shots of key pieces from J.W.’s new collection. We love it J Dubz, we really do.

Photographer: Steven Meisel

Styling: Benjamin Bruno

Still life photographer: Erwan Frotin

Products photographer: Damien Ropero

www.loewe.com

By Ted Stansfield