Max Mara: Ready-To-Wear AW19
“Glamour is the secret ingredient that puts the power into power dressing.” So says designer Ian Griffiths who delivered a tour-de-fierce in boss lady chic. It started with strong shoulders and skirts that looked like they were cut from men’s trousers. Silhouettes were boxy and leggier with Max Mara’s famous coats made in roomy cuts so they could be worn with style, over tailoring. Practical utility vests were given a sleek makeover in luxury wool and aimed squarely at the working woman.
Winter – the coat season – is when MaxMara comes into its zenith. Multicoloured teddy-bear styles injected a dose of optimism, puffas came with luxurious camel hair wadding and sleek caramel, belted wool numbers nailed the executive chic vibe. There was huge breadth and depth. Why can’t models always come out in threes? Griffith revived the eighties catwalk convention here and it brought an extra dynamism to the show. The MaxMara woman powers on.
Photographs by Jason-Lloyd Evans.