Max Mara: Ready-to-wear SS17
We like a quote. It sets the scene. Lina Bo Bardi, Brazilian-born architect and inspiration behind Max Mara’s SS17 show, said: “Architecture is created ‘invented anew’ by each man who attempts her, who roams her space and makes intimate contact with… This intimate fiery contact is today forgotten. Routine made man forget the natural beauty of “moving in space” of his conscious movement, of those little gestures…” Today Max Mara celebrated those gestures, that detail. A celebration of the natural beauty of women moving in resolved clothes. Clothes that are pure, made for the Max Mara woman. Yes, Spring/Summer 17 was inspired by the modernist architect Bo Bardi, we think she was the quintessential Max Mara woman – refined, classic and somehow daring. She was born in Italy, took her craft to Brazil and so today of course the MaxMara lady was on holiday somewhere in Brazil we have decided naturally. Drums pounded and the collection flourished with green palm prints. And slick wet pony tails under visors. Total, sporty, Brazillian, babe. That well loved polished DNA of Max Mara evolved into something more potent with neoprene coats and hoodies. Dresses too. Gotta get that athleisure in. That linear form and function that would do Lina Bo Bardi proud. And they did it well. The girls moved with ease. Great suiting too, because the MaxMara goddess has got shit to do. And so off she goes, all good architectural/modernist vibes in her Max Mara SS17 wardrobe.
Photographs by Jason Lloyd-Evans