Monday 29th February

| BY 10 Magazine

MSGM: Ready-to-wear AW16

Sequins and spots, checks and pleats, ruffles, bows, Antonio Lopez and the crazy, multi-patterned ceramics of the artist Betty Woodman. All were joyously, chaotically meshed together in Massimo Giorgetti’s MSGM collection. He called it “Interlude,” which made us think of popcorn and big gulps of Sprite, and we sort of wished we could get a Snickers halfway through. But really he meant that it was about taking a moment to calmly reflect. “No big inspiration, no theme,” Giorgetti said. “Just clothes.” There were lots of clothes, and they were all gorgeous, gloriously mixed up into utterly individual and idiosyncratic outfits in multiple patterns and colours, textures and prints. They included a hefty chunk of MSGM’s past – the immediately recognisable rose chintz, polka-dots, stripe and checks of seasons past. Regretted missing out on them then? You can get them now!

Photographs by Jason Lloyd-Evans

www.msgm.it