Friday 11th July

| BY 10Magazine

Proenza Schouler A W14 Campaign

Proenza Schouler’s A/W14 ad campaign appeared on our computer screens this morning, as if to compensate for the dismal London “summer”. Shot by David Sims and starring the porcelain-faced Julia Bergshoeff, the ad has cheered us up no end. Is Julia demonstrating a yoga position or simply caressing her Proenza shoe? We wouldn’t blame her for either, particularly the latter.

Photographer: David Sims

Stylist: Marie Chaix

Model: Julia Bergshoeff

Make-up: Diane Kendal

Hair: Guido Paulau

Set Designer: Poppy Bartlett

By Ted Stansfield