Proenza Schouler: AW15 Campaign
The fashion world moves so fast these days we barely have time to stand still. Not even for a photo. The Proenza women are successful, important ladies in high demand. ‘Excuse me please, out my way, very busy.’ These scenarios would not look out of place on a street in Manhattan. But here, out of context, without the hustle and bustle of a city sidewalk, there is nothing to distract us for their fabulous outfits. Sex and the City, with more of an edge. These women take no prisoners when the stakes are high; in one image, a cat fight breaks out (understandably) over a beautiful white leather handbag. ‘Mine! Mine!’ It’s a cruel world out there, at least we can face it looking good.