Proenza Schouler: SS16 Campaign
In case you’ve been living under a rock for the past week and a half you’d have noticed how cold it is. Fucking freezing. I’m shivering right now as I type this. How did it get so cold? What is summer? Where is the sun? Just when I thought I would have to reach under Will’s desk to turn on the trusty hairdryer heater thing I discovered the new SS16 campaign from the Proenza Schouler boys. Shot in sunny LA the campaign reminds me of happier times, hotter times. And what better to wear when you’re hot and happy than Proenza? Who knows when the sun will come back to London but whilst we wait we’re clinging to these images for dear life. That’ll warm you up.
Photographer: Zoe Ghertner at Total Management
Stylist: Marie Chaix at Art Partner
Models: Selena Forrest (New York Models), Olympia Campbell (DNA) and Nicole-Antonia Spagnola
Art Director: Peter Miles