Friday 15th October

| BY 10 Magazine

Ten Craves: Patta Makes Waves, Diesel Comes to Machine-A and more!

Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

In case you’ve been feeling a bit famished, feast your eyes on what 10 has have been craving this week.

Diesel SS22 lands at Machine-A 

After presenting its denim-covered SS22 collection a few months back, Glenn Martens has made it clear that Diesal jeans are here to stay. From diving into his denim library to reimagining experimental denim, Diesel’s SS22 collection – Martens’ first for the house – is available to shop exclusively at London’s Machine-A accompanied by an in-store installation of the collection. AS

Boiler Room Festival is coming to London

Taking place this weekend, Boiler Room’s long-awaited festival is returning for the first time since the pandemic began. Taking place over four nights at The Cause in Tottenham, the music festival will explore diverse music scenes from Jazz Mind to System Sound and will feature a range of emerging and established musical talents. The city’s most vital collectives, artists, labels and DJs will host and co-curate stages along with Boiler Room’s film platform which will be presenting different installations every night. Purchase tickets here. AS

Nike and Patta come together for a new Air Max 1

After a slew of ongoing collaborations, Nike and Dutch sneaker and streetwear boutique Patta have come together for a new Air Max 1 collaboration. Inspired by the connection between Patta’s style and cultural influence on the Air Max community, the sneaker maintains its original essence, updated by Patta with wave-shaped panels and orange hues. To celebrate the launch, the pairing has crafted a four-part film called The Wave which explores the freedom, creativity and truth within the extended Patta family through fashion, music, style and sport. AS

Roland Mouret debuts its first activewear line

Bringing its signature design cues and distinctive construction methods to activewear, Roland Mouret is releasing its first-ever premium activewear line dubbed Roland Mouret Body. Linking together the worlds of fashion and well-being, the collection combines high-performance materials and comfort, designed to be worn in the studio and beyond. Shop hereAS

Photography courtesy of Roland Mouret

Arca collaborates with Ray-Ban

Love your Ray-Bans but crave something new? Alejandra Ghersi Rodriguez, commonly known as experimental musician Arca, has collaborated with Ray-Ban to give her take on the brand’s Aviator sunglasses. The new design features a simple frame wrapped on the double bridge and temple tips in shiny leather, giving a touch of innovation while staying true to the brand’s identity. Available to shop hereAS

Photography courtesy of Ray-Ban

The Fashion Awards are finally back

For the first time in person, after an 18-month long break, The Fashion Awards return to The Royal Albert Hall! The exclusive event will take place on Monday, November 29 at the Royal Albert Hall in London. The tickets are officially out and available to purchase at Act fast, these won’t last long. FC

Photography courtesy of The Fashion Awards

Louis Vuitton introduces five brand new fragrances

Louis Vuitton launches Les Extraits: a family of five brand new luxury fragrances, birthed from the collaboration of master perfumer Jacques Cavallier Belletrud and Canadian-American architect Frank Gehry. The bottles resemble a work of art, with the cap imitating a crumpled piece of aluminum stamped with the LV seal. The fragrances have no top, heart, or base notes, giving them a soft and airy feel. Shop the perfumes hereFC

Photography courtesy of Louis Vuitton

Chanel launches optical eyewear e-commerce in the UK

After introducing its eyewear e-commerce sites in the US and Europe, Chanel is finally introducing the same platform to the UK! In aims of offering Chanel’s clientele an omnichannel approach that complements the boutique retail experience, the website will present the most complete eyewear collection by theme, frame shape, and colour, as well as a virtual try-on and compare function. Shop Chanel’s optical eyewear hereFC

Dior presents the new B30 sneakers

Inspired by the world of running, Kim Jones presents the new B30 Dior sneakers presenting a contemporary and sporty cut, as well as high-quality technical materials to offer comfort and a classy design to the wearer. The B30 feature an aerodynamic inspired by french modernism and the Christian Dior logo sewed in a reflective, shiny material to the side of the shoe. Available in five different colourways, the B30 sneakers are available to shop hereFC

Photography courtesy of Christian Dior

Pria Bhamra brings nail art to Browns  

From Jorja Smith to Serena Williams, London-based nail artist Pria Bhamra aka BhamBNails has been bringing her unique nail art to the world with style. This time around, Pria is teaming up with fashion retailer Browns and will be taking over The Parlor at Browns’s Brook Street and the new treatment space at Browns’s East location. Running across four weeks only, visit the space to get your nails treated with anything from 3D monochrome to intricate florals and tortoiseshell detailing by Pria herself. AS

Photography courtesy of Browns

Yoox and Les Girls Les Boys come together for an exclusive capsule collection 

Coming together for an exclusive capsule collection, Yoox and Les Girls Les Boys have crafted a collaboration that further pushes genderless fashion and fluidity. Featuring a wide range of casual styles that encourage playfulness for easy everyday wear, the collection includes sweatshirts, t-shirts, trousers and underwear that carry a message of authenticity. Shop hereAS

Photography courtesy of Yoox

Top image courtesy of Diesel/Machine-A.